Tag Archives: Web Credibility

We’ve all heard the question, “are you’re comparing apples to apples?” The services of service-oriented businesses like web developers are difficult to compare exactly.  It’s not like comparing identical iPhones with identical features from two different stores.  Service offerings are different.  Service providers have different levels of expertise, education, creativity,...

Several years ago, Standford University’s Persuasive Technology Lab performed a research study on over 4,500 people to see what factors are most important to establish a website’s credibility.  These are important factors to consider when pursuing any new business or project’s web design.  Although this study was completed in 2002,...