Redhead is Like a Big Bowl of Chocolate Covered Strawberries

We’ve all heard the question, “are you’re comparing apples to apples?” The services of service-oriented businesses like web developers are difficult to compare exactly.  It’s not like comparing identical iPhones with identical features from two different stores.  Service offerings are different.  Service providers have different levels of expertise, education, creativity, social skills, technical skills, business aptitude, foresight.  Even if you are comparing apples to apples…show me two apples, and I’ll show you one bruised, small, mushy apple from Walmart and one big, shiny, round, crunchy apple from the local farmer’s market. Sometimes we say, “please don’t compare apples to oranges.”  The web design industry is filled with both apples and oranges of all shapes and sizes, and there is one common thread that goes through the entire lot of them…each one of them can put together a website.  Beyond that commonality, their paths diverge. The services from Redhead Web Development are neither apples nor oranges.  What we provide is more like a big bowl full of chocolate covered strawberries. We are professional web developers.  We are artists.  We are detailed, finicky, perfectionists when it comes to content and copy.  We constantly study, we learn and refine the craft.  We don’t cut corners.  We are e-commerce experts.  We are marketing minds who freely share ideas beyond web design.  Some of these ideas have earned thousands of $$ for our clients.  Our skills are broad, and our minds are focused.  We are in the business of building business. When you are considering […]

Top 10 Guidelines to Create Website Credibility

Several years ago, Standford University’s Persuasive Technology Lab performed a research study on over 4,500 people to see what factors are most important to establish a website’s credibility.  These are important factors to consider when pursuing any new business or project’s web design.  Although this study was completed in 2002, the basic foundations for establishing trust and credibility with your online visitors have not changed. Make it easy to verify the accuracy of the information on your site — You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don’t follow these links, you’ve shown confidence in your material. Show that there’s a real organization behind your site — Showing that your web site is for a legitimate organization will boost the site’s credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce. Highlight the expertise in your organization and in the content and services you provide — Do you have experts on your team? Are your contributors or service providers authorities? Be sure to give their credentials. Are you affiliated with a respected organization? Make that clear. Conversely, don’t link to outside sites that are not credible. Your site becomes less credible by association. Show that honest and trustworthy people stand behind your site — The […]