What is Semantic Search?The Internet has been abuzz about Google’s changing search features for some months. But it finally happened – Google is now more dynamic and fluid than ever! With their new semantic search, Google plans to change keyword searches for its millions of users around the globe!

Google’s new semantic search system creates a spin on keyword searches designed to deliver better results at a quicker pace. The ability to think about WHAT you’re searching for rather than just the words you type is an amazing feat that Google is trying to perfect for today’s modern Internet users. The chief idea is to find better results, more relevant results, and informative results for all your search queries.

Semantic Search and Redhead

Want to know a great way to increase traffic to your BigCommerce website through online advertising? Utilize a great asset available right from the start –  your Search Engine Optimization (SEO) options found in your BigCommerce settings! With this feature you can optimize your product links and pages to better conform to search engines. This in turn increases your search engine results as well as the traffic drawn to your website. SEO marketing is a very important E-commerce tool you can’t afford to ignore.

BigCommerce’s built in SEO techniques are great to take advantage of to make your website a hit. But the real art of utilizing SEO services is letting experts like the ones at Redhead generate huge amounts of traffic to your website and product pages.

Promote Your Site with an E-commerce Blog

An updated blog is a great way keep in touch with your customers as well as promote new and exciting additions to your BigCommerce site. You can also make use of blog comment features to advertise your site as well as get direct feedback from your customers. Various blogs are available to the public, but Redhead recommends WordPress blogs for their ease of use. They’re also one of the best blogs on the Internet, especially inviting to anyone looking to connect with new customers. At Redhead and we can customize your Wordpress themes to match your current website, creating a seamless synchronization between your E-commerce site and blog for all your visitors.

Contact Your Customers

What about Facebook, Twitter and the rest? Like blogging, social media can be a great way to keep in touch with both your current and potential clients. Unlike blogging, social media can be a tad  informal. Using Facebook, Twitter or Pinterest, you can promote your website, communicate with fans and highlight products with a few clicks of your mouse. Redhead also specializes in social media optimization to match all your sites in content and style for maximum results.

Interested in boosting traffic to your BigCommerce store? Contact Redhead now to get set up with our SEO services and your own personal social media sites today!

Big Commerce

This article discusses 10 ways 20 ways that YOU can increase traffic to your BigCommerce online store.  High search engine position, means more traffic which in turn means higher sales.  If you want to get first page Google results, take full advantage of all Big Commerce SEO tools and incorporate some external Search Engine Optimization and marketing strategies to boost your web store’s rankings.

1. 1. FIRST, research what keywords or keyword phrases people are searching to find similar products.  Go to the Google Keyword Tool to see the exact phrases people are using to find products in your market.  The tool can be found here – https://adwords.google.com/select/KeywordToolExternal.  Make a list.  These will be your target keyword phrases.
   2. On each product page in your BigCommerce store, click on Other Details tab, and enter keyword phrases into both the Search Keywords and Meta Keywords fields
   3. Enter descriptive product tags in the Product Tags field, such as: “dog leashes” or “guitar strings”
   4. Enter the product’s name along with a few keyword phrases in the Page Title field – do not exceed 70 characters for your page title.  Make sure the title is readable and makes people want to click on the link.
   5. Enter a description, starting with your targeted keyword phrase in the Meta Description field – use no more 160 characters in your meta description as Google cuts it off beyond this.  Make sure your description is readable and would entice a person to click on your link.
   6. Use keyword phrases within the first sentence of your product descriptions.  Make some of your keywords in the product description bold.  Don’t repeat, repeat, repeat your keywords.  That’s a spammy technique that is looked down upon by the search engines.
   7. Enter Page Title, Meta Keywords, Meta Description, and Search Keywords on each of your BigCommerce store’s Web page and Category page
   8. Fill out image titles and image descriptions where appropriate on category pages,  product pages and web pages
   9. VERY POWERFUL – Start a WordPress blog. This blog can be hosted on a subdomain, such as www.blog.mywebsite.com.  Make posts often.
   10. Write articles and use your keyword phrases near or at the front of the article headline.  Pay for premium placement that includes at least one link to your site.  I like www.free-press-release.com for immediate results
   11. Start a facebook page for your Big Commerce store.  Add a link to your facebook page on your store sidebar or footer
   12. Start a Twitter account for your business.  Add a link to your twitter account on your store sidebar or footer
   13. Save time by linking your blog to your facebook page by using NetworkedBlogs or a similar facebook app
   14. Save time by linking your blog to your Twitter account by using a tool like www.twitterfeed.com
   15. Use the SocialShop application in BigCommerce to add products to your facebook page
   16. Set up your Google Base Product Feed to feed products into Google Product Search
   17. Start a Youtube.com account and begin uploading videos about your products or services.  Use keywords in video titles and descriptions.  Link some of these videos into your Big Commerce product pages
   18. Get as many quality website links coming to your site as possible
   19. Promote, promote, promote – online AND offline!  Don’t forget the value of marketing your business through any creative means possible.  Run ads, tell your friends, tell your colleagues, tell your friends to tell their colleagues.  Be a cheerleader for your brand, for your business.

Also, make sure that your Search Engine Optimization settings are correct in your Store Settings.  Next to Search Engine Friendly URLs, select “Enable if Available” and enter a page title, keywords, and meta description in the appropriate fields.

When starting your online business, there is no magic wand that creates instant traffic to your store.  You must market, you must sell, you must promote your business to be successful.

Redhead Web Development is a Certified Design Partner for Big Commerce.  If you need help with this or any other Big Commerce customization, BigCommerce SEO, or consulting, contact Redhead for more information.

Web searchers today are impatient. They are searching faster and narrowing in on their target search terms more than ever before. They want fresh website content and they want it fast!

According to recent studies, if your company does not show up on the first page of Google, you are missing out on 62% of potential customers right off the top. If your website is below the second or third page, your site is virtually non-existent, as only 10% of search engine users venture past page 3.

Web searchers are also narrowing their search terms to zero in on exactly what they are looking for. Do you know what your target market is searching for to find your business? Web users are typing in longer and more detailed keyword combinations to find websites that fit their exact needs. If they don’t first find satisfactory search engine results from a broad search term, they will add more words to refine the results.

For instance, if you have a Branson resort that rents cabins, you need to know the exact word combinations that people search to find websites that rent cabins in Branson. It may come as a surprise that “branson cabins” receives nearly 10 times the number of monthly searches as “branson log cabins.” With this in mind, it would be more beneficial for your website to use the exact phrase “branson cabins” throughout.

To make matters more difficult for your branson website’s search engine rankings, the search engines are always changing their algorithms. As search formulas change, so do the results. Your business needs a focused firm that stays on top of the latest developments in search engine marketing and search engine optimization.

Redhead Web Development specializes in the art and science of search engine optimization. They can identify the targetted search terms and design a Branson SEO campaign to get your website on the first page of Google, Yahoo, Bing and other search engines. Call them today to schedule a free SEO consultation. They can be reached at (417) 272-1932, or visit their website www.redheadwebdevelopment.com.

Source: iProspect Search Engine User Behavior Study