Although SEO is not an exact science, and there are plenty more factors that can affect the popularity of your website, it’s pretty well understood that you aren’t going to get far if you don’t have a few things in order. 1. Keywords Many people like to say that keywords aren’t as important anymore, or they should be used less to avoid penalization. I don’t really see it this way, it’s really that Google has changed the way it values keywords. In the early days of search engines, the trick was basically just to try to make sure that a few relevant keywords appeared as often as possible. If you sold coffee mugs, your homepage content might have looked like this: “Here at Coffee Mug Central, we have the best and biggest selection of coffee mugs for everyone who likes to drink coffee out of a mug because coffee mugs are the most essential part of the coffee process. Get sports team mugs, funny mugs, romantic mugs, or any other kind of coffee mug you can imagine because you can submit your own coffee mug design…” Ok it might not have been that bad, but you get the point. That kind of “keyword stuffing” doesn’t get you very far these days, in fact it’s seen as spammy and can severely damage your rankings. The Google algorithm has been developed to the point of being able to judge content as a whole, rather than just scanning every page for whatever words you typed […]
Redhead Labs knows the value of integrating social media and other online features into your business. To succeed in today’s world you have to present yourself on as many digital fronts as possible. But with all the steps taken to create your store’s online presence, are you remembering to spruce up your brick-and-mortar appeal? In a step that may seem a regression of technology, Facebook now offers printable posters to hang up in your office, around your store, or wherever you do business outside of the Internet! Customizable creations, you can insert your company’s Facebook link to advertise your store…in your store. It’s a great way to continue boosting your online presence to some who may not be aware of it. Tulsa Web Developer Redhead Labs is excited to see new ways that Facebook is finding to advertise your business. The melding of offline and online marketing can only continue and as social media experts, we’re excited to see what new trends may come to fruition! You can create edits to put your own store’s Facebook Page here: http://ads.ak.facebook.com/ads/FacebookAds/Facebook_Signs.pdf
Powerful Brands Lead to Success Recently released in the US, The Avengers has broken numerous box office records. Already the early summer mega-hit has grossed over $200 million in this country alone. Its global sales are well over $700 million dollars, making a billion dollar goal very possible. The marvels at Redhead can’t seem to stop talking about this movie! Not all of this success was expected, however. Studio executives feared that the movie-pirating community would make a deep dent in the box office profits. Some were afraid the current economy would keep moviegoers at home. Still others felt that the superhero genre may have simply run its course. They were all wrong. Website Branding for Your Business The star-studded, action-packed superhero movie is a great analogy for your online business. A huge hit takes a number of successful parts to work correctly, and your business needs to function the same way. From the marketing and logo design, to the layout and aesthetics, everything should flow together to deliver one knock-out of a website. Granted, Marvel Comics’ brand is on a much larger scale. But nothing is stopping you producing something equally compelling. Piece together the right pieces, and you will see results! Tulsa Web Design firm Redhead Web Development can help you with the foundation and creation to ensure the best for your business. Contact us today!
Semantic Search, SEO Services, and You What is Semantic Search?The Internet has been abuzz about Google’s changing search features for some months. But it finally happened – Google is now more dynamic and fluid than ever! With their new semantic search, Google plans to change keyword searches for its millions of users around the globe! Google’s new semantic search system creates a spin on keyword searches designed to deliver better results at a quicker pace. The ability to think about WHAT you’re searching for rather than just the words you type is an amazing feat that Google is trying to perfect for today’s modern Internet users. The chief idea is to find better results, more relevant results, and informative results for all your search queries. Semantic Search and Redhead So what does this mean for companies working with Redhead Web Development? What does this Tulsa-based SEO Consultant need to change now that Google is overhauling their search system structure? Nothing! Our SEO services are proudly written for both readability and content while maintaining optimized search results. Other SEO consultants are now backtracking and rewording their keyword-heavy text blocks. Meanwhile, Redhead can move forward researching future search engine changes to continue boosting your traffic.Contact this Oklahoma web developer for SEO services right away!
Have you heard of this new thing called Facebook? It’s still a little small right now with just under one billion active users. That’s right – one billion. Chances are you have a personal Facebook account to stay in touch with your friends and family. But one of the easiest ways to interact with your clientele is a business Facebook page. Creating one can lead to new levels of customer interaction. You can even integrate your BigCommerce store and sell directly from your Facebook page! Twitter is also a great way connect with your customers, fans, and even competing rivals! Utilizing its ‘tweet’ system, you can easily comment about store updates, display product photography, or even make contests for your followers! Twitter is a great way to boost publicity with ease.Pinterest is the new kid on the block, with just around 10 million users. Using Pinterest, BigCommerce users can market their products in new and interesting ways. Your clients will ‘pin’ their favorite things from your site, allowing for people all over the world the chance to view some amazing new things!Redhead can easily design your social media pages to match your E-commerce website. Contact this Tulsa web design team now and put your logo into the social networks to take advantage of some amazing marketing opportunities.
What is SEO? Want to know a great way to increase traffic to your BigCommerce website through online advertising? Utilize a great asset available right from the start – your Search Engine Optimization (SEO) options found in your BigCommerce settings! With this feature you can optimize your product links and pages to better conform to search engines. This in turn increases your search engine results as well as the traffic drawn to your website. SEO marketing is a very important E-commerce tool you can’t afford to ignore. BigCommerce’s built in SEO techniques are great to take advantage of to make your website a hit. But the real art of utilizing SEO services is letting experts like the ones at Redhead generate huge amounts of traffic to your website and product pages. Promote Your Site with an E-commerce Blog An updated blog is a great way keep in touch with your customers as well as promote new and exciting additions to your BigCommerce site. You can also make use of blog comment features to advertise your site as well as get direct feedback from your customers. Various blogs are available to the public, but Redhead recommends WordPress blogs for their ease of use. They’re also one of the best blogs on the Internet, especially inviting to anyone looking to connect with new customers. At Redhead and we can customize your Wordpress themes to match your current website, creating a seamless synchronization between your E-commerce site and blog for all your visitors. Contact Your Customers What about Facebook, Twitter and […]
BigCommerce continues to consistently create updates for your store. They are committed to making the latest and greatest new features available to you while maintaining flexibility and ease of use. Enter Pinterest, the little brother hoping to follow in the footsteps of the likes of Facebook and Twitter. Unlike its contending social media sites, Pinterest bases its interaction on sharing content among your friends and strangers alike. Users ‘pin’ their favorite webpage, photo, auction item and more. This connects multiple users with shared interests in the hope of learning about new interests and sites. Shoppers can quickly and easily “pin” photos of your products to a board on Pinterest. BigCommerce developers have worked to include Pinterest ‘Pin it” buttons along the likes of Facebook’s “Like it” and Twitter’s “Tweet it” buttons commonly found all over the Internet. This new feature should be available in the next few days for use on your BigCommerce site. There’s no better way to get people talking about your products. Contact Redhead today to let people explore and interact with your website even more.
It’s official! Redhead has taken up new residence. We moved from the old offices in Bixby to become synonymous with Tulsa web design. A larger workspace was needed for this ever-growing Tulsa web developer. Expanding business created demand for the new space, and just about every corner is already being used to take care of our beloved clients. Though we do have some unpacked boxes still lying around, it really is a great new fit for the new year. Our location in Bixby or Tulsa never stopped us from working beyond the borders of our wonderful city. Tulsa websites are in fact only a small portion of our business, as we do web design for state, national and international clients as well. While most of us are settled in and enjoying the wider space and great February weather, one member of the Redhead family is still getting accustomed to the big change. Gigabyte, the lovable mascot and feline extraordinaire, still treads softly around. She’ll grow to love the place in no time! Even if you can’t come see our new place, you should definitely give Redhead a call or email to start working on your site today!
Big Commerce online stores offer the best opportunity for high Search Engine Position of any e-commerce shopping cart software on the market. This article discusses 10 ways 20 ways that YOU can increase traffic to your BigCommerce online store. High search engine position, means more traffic which in turn means higher sales. If you want to get first page Google results, take full advantage of all Big Commerce SEO tools and incorporate some external Search Engine Optimization and marketing strategies to boost your web store’s rankings. FIRST, research what keywords or keyword phrases people are searching to find similar products. Go to the Google Keyword Tool to see the exact phrases people are using to find products in your market. The tool can be found here – https://adwords.google.com/select/KeywordToolExternal. Make a list. These will be your target keyword phrases. On each product page in your BigCommerce store, click on Other Details tab, and enter keyword phrases into both the Search Keywords and Meta Keywords fields Enter descriptive product tags in the Product Tags field, such as: “dog leashes” or “guitar strings” Enter the product’s name along with a few keyword phrases in the Page Title field – do not exceed 70 characters for your page title. Make sure the title is readable and makes people want to click on the link. Enter a description, starting with your targeted keyword phrase in the Meta Description field – use no more 160 characters in your meta description as Google cuts it off beyond […]
We’ve all heard the question, “are you’re comparing apples to apples?” The services of service-oriented businesses like web developers are difficult to compare exactly. It’s not like comparing identical iPhones with identical features from two different stores. Service offerings are different. Service providers have different levels of expertise, education, creativity, social skills, technical skills, business aptitude, foresight. Even if you are comparing apples to apples…show me two apples, and I’ll show you one bruised, small, mushy apple from Walmart and one big, shiny, round, crunchy apple from the local farmer’s market. Sometimes we say, “please don’t compare apples to oranges.” The web design industry is filled with both apples and oranges of all shapes and sizes, and there is one common thread that goes through the entire lot of them…each one of them can put together a website. Beyond that commonality, their paths diverge. The services from Redhead Web Development are neither apples nor oranges. What we provide is more like a big bowl full of chocolate covered strawberries. We are professional web developers. We are artists. We are detailed, finicky, perfectionists when it comes to content and copy. We constantly study, we learn and refine the craft. We don’t cut corners. We are e-commerce experts. We are marketing minds who freely share ideas beyond web design. Some of these ideas have earned thousands of $$ for our clients. Our skills are broad, and our minds are focused. We are in the business of building business. When you are considering […]