How to Build a Brand That Burns

If you own a business with a name that blends in with every other Tom, Dick, or Harry Enterprises, it may be time to rethink your branding strategy. On ranchers’ livestock, a hot branding iron makes a permanent mark by burning through the hair and into the skin.  If the branding iron isn’t hot enough, it will only make a temporary mark that eventually fades. Let’s face it, when many of us small business owners start our companies, we don’t really consider the power of a great brand name.  With all the other “stuff” going on as businesses are being hatched, we often don’t take the time or invest the resources to come up with a hot brand name that sticks. Some of us opt for the simplest of brand names, such as Bill’s Tour Guides or K&S Hair Salon.  Some opt for mystery names, such as Industrial Solutions or Southern Sales, which tell potential clients very little about the business or products. If you are starting a business or want to heat up your brand, then think red hot.  You need a name that will burn on the minds of your potential clients. Your brand should define who you are and what your company does and do it in a way that is memorable.  The brand also needs to conjure up the right feelings and emotions about your business. There are many different strategies for developing the perfect brand name for your company or product line.  Here are a […]