You just might be, but luckily it’s never too late to improve. Ever since the dawn of the interwebz shopping experience, the holiday mayhem has seen a gradual decrease in brick-and-mortar revenues, contrasted by an increase in cyber sales. This year was no exception: Thanksgiving Day saw a 25% jump in online sales, Black Friday and Cyber Monday together averaged 15% increases. But focusing on specific days has itself even become outdated—the Adobe Digital Index calculated $3 billion in sales on Monday, but a whopping $11 billion in sales from the whole weekend prior to. What does this all mean? It means shoppers as a whole are beginning to realize that they can find even better selection and better deals, all while not having to camp out in front of a store, freeze half to death, or even put pants on. The trap some web-based retailers may fall into is assuming that this makes the holiday season some sort of freebie spike in sales, so long as they offer some decent discounts or free shipping. Unfortunately, this is NOT the case. But why?
It wasn’t long before online retailers realized the advertising opportunities that the rise in social media brought about. Now Facebook offers multiple ad options for getting your store more exposure. There is one thing to keep in mind before you make any big commitments: FACEBOOK IS SOCIAL MEDIA. The hard truth is that Facebook ads do not usually lead directly towards boosts in sales. What everyone should be sure to remember is that Facebook users are in the social mindset rather than that of shopping. When you buy AdWords from Google, you’re tying your product to keywords that people are searching for with the intent of eventually purchasing something; on social media, people are there to just communicate and share information. So when designing your ad, bear in mind that it should be less focused on making a sale and more on spreading the word about your product. Social media and ecommerce experts agree that Facebook advertisements should serve two main purposes: Remarketing/retargeting your existing product in a new way Creating custom audiences based on the email addresses you receive from newsletter subscriptions and previous customers. This is somewhat due to the information that’s come out in the past year or two regarding Facebook’s often less-than-honest ad service. When ads aren’t specifically targeted, they often end up leading to your page largely being liked by people working for “click farms” in 3rd world countries. Essentially all this will do is cost you money by using up all of your paid clicks without […]
What is the Trans-Pacific Partnership (TPP) trade deal? The TPP is a multi-national trade agreement between twelve countries that share borders with the Pacific Ocean; the list includes the US, Canada, Japan, Australia and Singapore. The details have officially been made public in the past couple days, and they seem more-or-less is line with what we were promised they would be: a general freeing of trade restrictions as a means of encouraging economic growth as a whole. So what does this mean for you as an online retailer? The TPP in its entirety can be found online, but the chapter on electronic commerce is what we’ll address here; essentially it allows you to operate in all partnered countries without having to have foreign brick-and-mortar locations. Until now some countries, Australia for example, required e-commerce operators to have local computer infrastructure in the economies in which they want to operate. So if you manufactured and shipped widgets from the US and you saw market potential in Sydney, you would have to set up overseas servers in the land down under before you got anything going. These kinds of restrictions made it harder for small, or even medium-sized business to reach their full potential in the global market due drastically increased overhead. Additionally, the TPP aims to remove trade tariffs on imports and exports, as well as ensure that other governments don’t discriminate against electronically transmitted services not sourced domestically. You as an entrepreneur have the potential to greatly expand your business for two simple reasons: International […]
It is no secret that Magento Go is closing its doors in February 2015. When this news broke in July 2014, it forced many online merchants to find a new platform to host their stores. Thankfully, the eBay-owned shopping cart platform provided users with a solid recommendation for new hosting—Bigcommerce. Are you a Magento Go storeowner wondering what you should do from here on out? Transitioning your store from Magento Go to Bigcommerce does not have to be a hectic one. In fact, it can be incredibly simple—if handled appropriately. Here are a few steps to take to make the overall switchover as painless as possible. Magento Go to Bigcommerce: Where to Begin The first step in successfully transferring your site from Magento Go to Bigcommerce starts with a simple phone call. The friendly and knowledgeable team at Bigcommerce will be more than willing to help you setup your new account and take advantage of special offers available exclusively to those making this change. In addition, they can also assist you in transferring product details and customer files from the old platform to the new. (Tip: One important note to remember about this step is that Bigcommerce’s migration package does not include any template design files or previous orders.) Magento Go to Bigcommerce: Finding a Design Partner After you have done this, you will want to find a Bigcommerce design partner to work with. A design partner will help you match the layout of your existing site (or create a […]
Having a great website with tons of nifty products is fabulous—but only if shoppers can find you. Beating out the competition when it comes to search engine rankings is actually quite simple if you know what steps to take in order to make that happen. Here are ten search engine optimization tips for your Bigcommerce store to get you started. #1: Do Appropriate Keyword Research Knowing what keywords shoppers are actually looking for is an essential first step to getting your page ranking higher. Thankfully, Google provides webmasters around the globe an exciting and easy-to-use tool to make this process much less confusing—the AdWords Keyword Planner. Simply log on, add a few phrases or words that describe your ecommerce store, and hit submit. The planner will spit out a list of the top search results with the exact number of people who use them each month. Think of it as a mini-cheat sheet for all the rest of your Bigcommerce SEO efforts. You will also want to pay attention to longtail keywords, which are essentially keyword phrases versus individual keywords. Not only do these phrases offer a greater chance of ranking, they allow you to specifically target shoppers in a unique way. Learn more about longtail keywords here. #2: Know Who Your Competition Is One of the most overlooked facets to optimizing a website is failure to review what the competition is already ranking for. The easiest way to do this is to open up a web browser, go to […]
You’ve worked hard to make your website look great and provide customers with the information they need about your fantastic products and/or services. But, have you considered utilizing a local SEO partner to help you stand out amongst the competition when it comes to search engine rankings? Here are five reasons why you should hire a Tulsa SEO expert to assist with your website. #1: You Gain a Knowledgeable Friend in Your Local Area One of the best reasons to hire a Tulsa SEO expert is that you gain a neighborly partner to help you reach your business goals. At Redhead Labs, we understand the unique challenges that Oklahoma small and medium-sized businesses face—mostly because we are one. We also get what cities and suburbs in the area to target to ensure you are getting the right type of traffic to your website, day in and day out. For example, we know exactly what keyword and optimization work it takes to effectively market lawn care services to homeowners in Owasso or offer custom-designed children’s tutus to parents in Jenks. Does “Jim the SEO Guy” in Los Angeles get that? Most likely not. And, if you’re ever so inclined, you can swing by the office to see how things really rock. #2: You Save Time and Can Focus on Other Important Tasks Working with a Tulsa search engine optimization firm also enables you to spend less time thinking about the narrow view in which search engines see your page and more […]
Redhead Labs recently was invited to participate in the EcommerceBytes Web Design Challenge, to help small business owners learn about the importance of purposeful, professional web design for ecommerce websites. EcommerceBytes editor Ina Steiner gave an interview on the “Business Insider” program for WS Radio. Listen Below:
Back to School with E-Commerce Tulsa web developer Redhead Labs noticed the summer days winding down (but still hot!), and fall is just around the corner. A new school year is quickly approaching and that means back to school shopping. Pencils, books, and new clothes aren’t the only must-have items this year. Gadgets, such as laptops, tablets, USB flashdrives, are among the hottest items for the new semester, and more people are shopping online for their needs. Recent polls show an estimated 40% of this month’s back-to-school shopping will be done online. Those are big numbers for those in the right E-commerce business. The autumn and holiday seasons may see big boosts for numerous online retailers, but the new school year can be just as impacting for your online store. Google Olympic Doodles Google is renowned for its often creative and entertaining usage of its homepage. Over the years hundreds of iterations of the Google logo honor birthdays, memorials, special events, and more. The 2012 Summer Olympics was a shoe-in for the same special treatment. Recent updates to the Google Doodles include interactive games right on the page, such as hurdles and basketball. Keep checking back daily for simple but fun games! Olympic Update The 2012 Summer Olympics are wrapping up this week. After NBC’s hard-learned lesson, more drama ensued on the world’s stage. Some athletes were disqualified for intentionally trying to throw a match. Controversial referee decisions have also plagued recent events. On the other end of the spectrum, Team USA is meeting each challenge handily. The men’s basketball and […]
The Pros and Cons of Social Media We’ve been documenting the 2012 Summer Olympics briefly here at Redhead Labs. This Tulsa web developer is enthralled by a recent story not involving events on the field, but off. With the advent of social media in our every day lives, it is now even easier to catch up on your favorite athlete, your countries top performers, and all other Olympic events. And therein lies the problem. Tape delays and Twitter have been at the forefront of this weekend’s events, with vocal critics lashing out against NBC. Tape-delaying events has enraged American sports fans, oftentimes spoiling the outcomes on newscasts before they air. Problematic online streaming has angered even more. NBC is learning the hard way that digital freedom comes at a price. So while the Twitter feeds light up with angry tweets, NBC has realized firsthand the mighty impact of social media. The powers that be at NBC have taken this online lesson to heart, altering their newscasts to reflect the primetime events, and even taking to Twitter to converse with critics and fans alike. Using social media to sift through the good and the bad is a necessity for any large business to succeed in today’s economy. Olympic Update The Olympics are into the first week after an exciting weekend of international competition. Team USA women’s soccer and basketball teams both came away from very convincing victories and have matches set for today. The men’s archery squad pulled off a nail-biting semi-finals finish, but […]
BigCommerce Showcasing BIG Updates BigCommerce is changing. They’re making a lot of changes, actually. This new image is indicative of all the great new changes for this #1-rated shopping cart software! Similar to Redhead Labs’ recent transformation, BigCommerce felt the need to spruce up their website and software, delivering something fresh and astounding to their clients. BigCommerce has constantly been on the threshold of cutting-edge upgrades and performance tweaks to deliver its already stellar shopping cart to new heights. The results come as no surprise to this Tulsa web developer! Along with a new website and new logo, the interface for BigCommerce stores is going to be changed for the better. New BigCommerce templates are being created, new and sleek features included, and plenty of additions are on the horizon. With improved navigation and userability, this high-rated shopping cart is determined to stay at the top! The new designs and upgraded features should be rolling out within the next month according the official BigCommerce blog. Follow it for more updates and information – we will watch here at Redhead Labs eagerly! Olympic Update The Opening Ceremony for the Olympics starts today, officially kicking off two weeks of global competition. Earlier this week the USA women’s soccer team led a roaring comeback to win the opening match against France 4-2. We’re behind the team %100 and eagerly awaiting the results of the rest of the games!